The First Saudi Arabian Female Abuse Ad
It is the first ad for the King Khalid Foundation’s ‘No More Abuse’ campaign, which encourages Saudis to report domestic violence, an issue that the organisation says is a “phenomenon found in the dark”.
The poster features a Muslim woman in a burqa with a black eye next to a slogan that reads: “Some things can’t be covered: Fighting women’s abuse together”.
The King Khalid Foundation is also working on further projects to reduce victimisation, which will be raised to the Council of Ministers in preparation for approval by the Royal Family of Saudi Arabia.
It will be a comprehensive system to effectively deal with violence and abuse in order to provide further legal protection for women and children.
The new ad is an important step forward for the protection of women in the country.
Saudi citizens will be able to report cases of violence at key locations around the Kingdom such as Madinah, Najran, Makkah and Riyadh.
The King Khalid Foundation was a key player in the introduction to the ‘Women and Child Abuse Prevention Law’, which was adopted by the Government of Saudi Arabia for the first time ever.
Late last year, the Foundation also held programmes and training for women, which focussed on empowerment, management and active participation in development.
Domestic violence and gender inequality in Saudi Arabia has been a controversial subject.
Notably, the World Economic Forum’s Global Gender Gap Report in 2012 ranked Saudi Arabia 131st out of 134 countries for gender parity.
The Report assessed countries around the world on how well they were dividing their resources and opportunities among their male and female populations.
By Hasan Faridi (Editor)